Blar i AURA på forfatter "Samuelsson, Peter"
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Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses
Otterbring, Tobias; Arsenovic, Jasenko; Samuelsson, Peter; Malodia, Suresh; Dhir, Amandeep (Peer reviewed; Journal article, 2023)Employee proactivity has been discussed as a key predictor of firm success and organizational performance. However, previous proactivity research has rarely focused on customers, and the few available proactivity studies ... -
Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses
Otterbring, Tobias; Arsenovic, Jasenko; Samuelsson, Peter; Malodia, Suresh; Dhir, Amandeep (Peer reviewed; Journal article, 2023)Employee proactivity has been discussed as a key predictor of firm success and organizational performance. However, previous proactivity research has rarely focused on customers, and the few available proactivity studies ... -
Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture
Otterbring, Anders Emil Tobias; Bhatnagar, Roopali; Samuelsson, Peter; Borau, Sylvie (Peer reviewed; Journal article, 2021)